Initiating a Culture Change Through the Implementation of the Coaching Capability Project in a Utility Organization

With the energy field facing deregulation, market positioning and competitive advantage are now critical. Northern States Power recognized the need for a change in leadership style to ensure success in a competitive environment. The Coaching Capability project was launched to move the organization from a command and control culture to one that encourages coaching and collaboration. This was achieved through the development of a comprehensive training program, a coaching resource group, and through follow-up evaluation and management support. [Download PDF]