How Much is Performance Improvement Really Worth?

This return-on-investment (ROI) impact study was conducted on a sales training program, one element in the pan-European launch of a new automobile. The primary project objective focused on the following question: Exactly what financial effect did this specific launch training have on the overall, bottom-line sales of the new car? What percentage of new sales, if any, could training claim? The results are substantial and unquestionably beneficial to executives in determining how to wisely allocate shrinking budgets to gain maximum return on human performance for dollars invested. Results are also of value to performance improvement and training professionals interested in building a business case for executive expenditure on performance improvement initiatives. [Download PDF]