How Much is Performance Improvement Really Worth?
This return-on-investment (ROI) impact study was conducted on a
sales training program, one element in the pan-European launch of a
new automobile. The primary project objective focused on the
following question: Exactly what financial effect did this specific
launch training have on the overall, bottom-line sales of the new
car? What percentage of new sales, if any, could training claim?
The results are substantial and unquestionably beneficial to
executives in determining how to wisely allocate shrinking budgets
to gain maximum return on human performance for dollars invested.
Results are also of value to performance improvement and training
professionals interested in building a business case for executive
expenditure on performance improvement initiatives. [Download PDF]