Focus groups are extremely effective tools to gather data that aids
managers and organization leaders in making critical business
decisions. This issue explains how focus groups can be used to
identify problems, plan, develop new products, obtain market
information, and conduct research. It outlines how to get started
with the focus group process, how to recruit participants, and how
to facilitate a focus group meeting. [PDF download version]
Author: Neal Chalofsky
Product SKU: 759907 ISBN: 978-1-56286-245-9
Pages: 16 pages Publisher: ASTD Press
Format: pdf