CREDENTIALING: IT MATTERS TO YOU AND THE
Three workplace learning and performance professionals speak up on why credentialing and certification are important to you.
T+D spoke with Walter McFarland of Booz Allen Hamilton; Cindy Anderson, manager of operations learning and development, food and beverage/merchandise for The Walt Disney Company; and Lutz Ziob, general manager for Microsoft Learning.
All three agree that credentialing meets a growing need for continuous development. Data from the U.S. Department of Labor and a myriad of employee surveys conducted in both the public and private sectors report that knowledge workers are demanding opportunities to improve their skills and professional networks. The new generation of professionals understands the need to stay at the top of their game and find credentialing an important way to accomplish that goal.
Additionally, credentialing increases an individual’s marketability. Professional credentials—or certification—is increasingly sought by employers and clients because they are seen as providing a competitive edge in the workplace. Credentialing also demonstrates a professional’s commitment to her profession and career. It affirms her competence and shows that she believes in attaining and maintaining cutting-edge skills, which provide ever-increasing value.
To maintain certification, professionals must keep learning. If they fall behind and lose certification, they must re-test to regain it. To be effective, professional certification must impose and enforce continuous learning goals.
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