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Solving the Offshoring Dilemma

Despite the complexities, industry experts believe that outsourcing selected functionsparticularly content development and deliveryis the most popular. There are three basic questions that must be addressed when evaluating an offshoring relationship: What learning functions or activities should you outsource? Who is the right service provider? How do you develop an effective relationship? The two basic ways you can outsource your content development are by project or by processes that cut across projects. According to M. Ray McGowen, chief learning officer at Ernst & Young, the offshore partner should be invisible to the customer. Our offshore partner uses the same methodology with all its tools, templates, and applications that our own team uses, he explains. This approach has allowed our partner team to truly become an extension of our own content development team. The most important aspect of any effective offshore relationship is to treat the vendor as a true partner, rather than an independent contractor. Never forget that the offshore vendor is an extension of your team. When you have a win-win relationship, the offshore vendor is a partner, the team is integrated, and common goals and performance measures are established upfront. The senior managers will agree to a reciprocal process. Also, both teams will know that once the evaluation is conducted, results will be shared, and identifying improvement opportunities and action steps will be expected.

Product Code: 76060649E


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