BALANCING THE LEADERSHIP PARADOX

U.S. Cellular’s unique business model addresses financial results and leverages employees’ potential to succeed.

The dynamic organization business model is more than a description of the ideal organizational culture at U.S. Cellular; it is the beating heart and inner soul of the company.

The dynamic organization is a collective pattern of principles, values, and behaviors. Our description of the dynamic organization includes seven principles, six values, and 10 behaviors. They are timeless because they have been tested and refined over time.

Leadership effectiveness is the foundation of our business model. Nothing happens without strong, committed, and capable leadership. At U.S. Cellular, leadership is a means to an end. The need for effective leadership drives the organization to create the programs, tools, and processes that allow its leaders to thrive and flourish in a complex and competitive environment.

Leadership success at U.S. Cellular is not easy, and only those leaders who understand and effectively manage the paradox of both/and will ultimately survive. The notion of a paradox—simultaneous opposites, parallel contradictions—creates tension for many leaders who thrive on the either/or, only one right answer, or a single-minded approach to leading and managing.