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It's Branding Time at the Learning Corral
A respected learning organization is a valuable recruiting and
retention tool in todays increasingly competitive market for
talent, as employers well know. And as companies move away from the
academic model of workforce training to embrace the broader talent
management concerns of their organizations, one aspect of the
endeavor has taken on new meaningthe need to create and maintain a
recognizable brand identity around the learning and development
function.
The learning function within many organizations is encompassing a
more holistic array of enterprisewide concerns that may include
performance management, succession planning, and other areas. As a
result, learning organizations are seeking to brand themselves as
relevant to strategy, in touch with metrics, and key to their
companys success. Their visibility campaigns typically enjoy the
full blessings of senior management.
But chief learning executives have warned that a clever name and
logo
account for little unless they accurately depict a learning
function that adds value and delivers on its promises. Indeed,
credibility is the most important part of the brand image being
created.
Product Code:
76080640
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