The Year 2013: ARDDIE Is In, ADDIE Is Out
ARDDIE is the acronym for analysis, research, design, development,
implementation, and evaluation, with research being the belatedly
new kid on the instructional systems design block.
Why research? Because for chief learning officers, accountability
plays a major role, and while research can deliver it, technology
cannot and never will. We also shouldnt get used to a dependence on
Kirkpatricks Level-1 reaction measures (78 percent) to demonstrate
accountability, versus Levels 3 (9 percent) and 4 (7 percent) to
demonstrate behavior change and results, as conveyed by ASTDs 2002
State of the Industry Report.
Research is our inroad to greater accountability indeed, but not
without a serious shift in our commitment to changing how we view
and conduct our work. Our worldview needs to shift away
from an artificial buoyancy afforded us by distance learning
To boost learning and developments credibility in the workplace,
weve latched onto innovations from web authoring, communications,
and media technologies supporting distance learning.
Even though research shows that the application of these
technologies is not necessarily superior over other delivery
mechanisms, they are very much the business leaders pet solution to
reducing training logistics costs.