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Social Media: The Millennial Perspective
ASTDs Social Media: The Millennial Perspective explores the
business case for supporting and using social media technologies
from the Millennials point of view. In just five years, potentially
more than half of the workforce will be comprised of members of the
Millennial generation (born after 1981) who have grown up immersed
in technology and social media. For this generation, computers and
collaborative technologies are an extension of who they are.
This report provides business leaders with insight for a new
strategic priority: to leverage the power of social media tools in
order to maximize learning and increase the performance of the
entire workforce. It also includes valuable results and
recommendations to help executives, managers, and supervisors make
strategic decisions that can positively affect organizational goals
and growth, and leverage the power of social media and the
Product SKU: 191005 ISBN: 978-1-56286-752-2
Pages: 72 Publisher: ASTD Press
Pub Date: 2010 Format: Paperba
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