Rules of the [Social] Road
Social media is more than just this moments hot topic. It
represents a fundamental shift in how companies do business, how
consumers interact with them, and how a brands voice is established
in a new marketplace. In todays society, you cant hide. Youre no
longer a faceless entity, but the sum of your online interactions.
Send your employees out into the wild without teaching them the
rules of the land, and you risk damaging both your brand and that
persons position in your company. You cant afford either.