A one-stop resource for developing creative ways to ensure the
right people learn the right skills and produce the right results.
Getting butts in seats is not a measure of success nor is it a
guarantee that your messages will be heard. Beyond Free Coffee
& Donuts will help you get the word out. Understand what
motivates customers (both external and internal), develop a
successful marketing campaign, and learn the essentials for
garnering attention and promoting retention.
Authors: Sophie Oberstein and Jan Alleman
Product SKU: 110301 ISBN: 978-1-56286-316-6
Pages: 208 pages Publisher: ASTD Press
Pub Date: 2003 Format: Softcover
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