Measuring Customer Satisfaction

Businesses understand the importance of keeping their customers satisfied, but measuring loyalty is difficult. This Infoline gives you a generic model for measuring customer satisfaction and loyalty. The five-step model shows you how to adopt a customers’ value perspective and define your customer’s requirements and other key value metrics.

Authors: Malcolm Conway and Michael Cassidy

Product SKU:  250001                             ISBN: 978-1-56286-252-7

Pages:  16 pages                                    Publisher: ASTD Press

Format: Booklet