A good story is often just the right method to effectively convey a message that supports an overall leadership communication plan. This issue explains how leaders can develop and use the art of storytelling to establish rapport, to enhance teamwork, and to send a message people will remember. It covers a step-by-step process to help incorporate storytelling in organizations. Also included is a case study based on the use of storytelling at Bell Atlantic and a job aid on story capturing and storytelling feedback.
Authors: Karin B. Hurt and Dennis Metzger
Product SKU: 250006 ISBN: 978-1-56286-257-2
Pages: 16 pages Publisher: ASTD Press
Format: Booklet